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As my Engage the Spectrum colleague Kenneth Chandler recently explained to me, the prevailing concept of the best-seller, “Nudge: Improving Decisions About Health, Wealth, and Happiness,” is that given the option, an entity (be it an individual, a company, a government, etc.) should default to the best available choice. The idea being that it is more effective to “nudge” people in the direction of superior choices rather than to prohibit poorer ones. Read the rest of this entry »
